The Unmeasured Impact of Packaging In the world of retail, there's a significant blind spot in analytics that few discuss: We don't have data on how many potential shoppers walk past our product without noticing it. This lack of information presents both a challenge and an...
In the competitive world of retail, prime shelf space is a coveted commodity. But what if your product isn't at eye level? Don't worry - with the right strategy, your brand can shine from any position on the shelf. Here's how to maximize your impact,...
TAKING A LOOK UNDER THE HOOD, A GUIDE TO CHOOSING A PRINTER All printers are not created equal. When it comes to your brand, you want to ensure the visual identity, quality and integrity is consistent on and off the press. There are many aspects that need...
For the last 6 months, we have been working on developing a new brand for i4COLOR - one that is aligned with the value that we deliver....