Strategy: Capturing market share with accurate and dynamic imagery CHALLENGE: Over the years, Brita has continually competed for the top spot in the water filter market, earning themselves a reputation as a household staple. With Brita consistently introducing new and technologically revolutionary products in order to...

Strategy: Demonstrate the strength of the product and the brand CHALLENGE: Trash bags are just expected to work – they should hold trash, prevent spillage, and minimize strong scents. Any incident that does not align with that purpose can easily cause consumers to lose trust in a...