11 Aug

Posted at 02:36h in by
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Strategy: Showcase delicious food people feel good about CHALLENGE: Few brands are as iconic as McDonald’s, their Golden Arches and reputation being instantly recognizable anywhere in the world. With a brand so visually iconic, it’s vital that every image be flawless and impactful. McDonald’s regional agencies consistently...

28 Jul

Posted at 03:23h in by
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Strategy: SELLING the Experience, NOT JUST THE PRODUCT CHALLENGE: Every car that Toyota produces has a different primary purpose and use. Because of this, every car has a different and unique target consumer. As part of this highly specific and diversified marketing strategy, Toyota must visually create an...