Standing Out in a Crowded Category

In the crowded world of cosmetics, shelf presence is critical. Burt’s Bees built their brand on authenticity, sustainability, and natural ingredients. But staying consistent across an expanding product portfolio proved a growing challenge.

With packaging that spanned cartons, labels, tubes, tins, pouches, shrink wraps, and displays — with over 25 different print vendors — Burt’s Bees needed more than a prepress team. They needed a true production partner.

We became an extension of the Burt’s Bees team, managing the complexity so they could focus on growth.

Production Design Ownership: We handled production design from the ground up. We didn’t just prep files, we engineered every piece for flawless execution.

Vendor Consistency Management: Across more than 25 vendors, we ensured consistent color, finish, and quality, no matter the material.

Sustainability Expertise: We adapted color management techniques to account for recycled and eco-friendly substrates without compromising brand standards.

Retail and E-Commerce Support: From shelf-ready displays to high-fidelity digital renders, we helped Burt’s Bees show up flawlessly in every channel.

Proactive Problem Solving: We anticipated challenges early, saving time, cost, and headaches.

We achieved exceptional color consistency across a massive and varied packaging portfolio despite multiple vendors, sustainable materials, and diverse substrates.

Despite this high level of consistency, we enabled faster speed-to-market for seasonal campaigns, promotions, and new product launches, allowing the brand to move quickly to meet opportunities.

i4Color delivered consistent, high-quality packaging both in physical retail and online, reinforcing Burt’s Bees’ brand promise of authenticity and quality. This quality extended off the shelf as well, strengthening their e-commerce presence by ensuring that digital renders accurately reflect final product appearance.

We became an essential production partner, trusted to manage complexity and deliver consistently.