Building Taste Appeal at Every Touchpoint

On the shelf, appearance is just as important as taste. If it doesn’t look irresistible, it won’t get picked up, posted about, or purchased. In an increasingly crowded condiment market, it’s important for a category leader like Hidden Valley Ranch to maintain and grow their customer base.

Quality and craveability had to come through loud and clear: On shelf. On screen. Across every bite of lifestyle imagery.

The ranch needed to look rich, creamy, and fresh — every time, everywhere. There’s no room for error in this crowded category. And with Hidden Valley, there’s brand equity built over decades to protect.

Our job wasn’t just to get the colors right, it was to make consumers feel something the moment they saw the product.

Here’s how we did it:

Packaging That Drives Action: Labels, cartons, shrink sleeves — across flexo, litho, rotogravure, expanded gamut, and spot color builds. Color managed to perfection so every bottle and carton looked fresh, vibrant, and ready to grab. Designed for consistency across every print method.

Food and Lifestyle Imagery That Stops the Scroll: Retouched, color-corrected, and produced lifestyle and recipe photography for digital, social, and print. Imagery that made every pizza slice, veggie tray, and ranch drizzle look craveable, real, consistent, and three-dimensional.

A True Extension of the Hidden Valley Ranch Team: Partnered closely to protect the brand’s appetite appeal at every step. We worked behind the scenes to make sure craveability never slipped. Whether on a shelf or a screen, we ensured a high quality and consistent brand presentation.

Our approach resulted in stronger shelf impact, driving consumers to action. The brand presence was unified across multiple channels, with a seamless apparance across packaging, digital, social, advertising, and more. Deep food expertise meant fewer rounds, faster approvals, quicker turnaround.

At i4COLOR, we didn’t just produce packaging. We crafted craveability — maximizing the brand’s look, feel, and connection with consumers wherever they met the brand.