Strategy: 100% BRAND CONSISTENCY ON AND OFF THE SHELF (AND THE GRILL) CHALLENGE: Since 1920, the Kingsford brand has been the gold standard in grilling. The company wanted to rebrand to communicate its diverse offerings tailored to consumer needs. They wanted the rebrand to be consistent and recognizable across...
Strategy: Showcase delicious food people feel good about CHALLENGE: Few brands are as iconic as McDonald’s, their Golden Arches and reputation being instantly recognizable anywhere in the world. With a brand so visually iconic, it’s vital that every image be flawless and impactful. McDonald’s regional agencies consistently...
Strategy: Capturing market share with accurate and dynamic imagery CHALLENGE: Over the years, Brita has continually competed for the top spot in the water filter market, earning themselves a reputation as a household staple. With Brita consistently introducing new and technologically revolutionary products in order to...