Strategy: 100% BRAND CONSISTENCY ON AND OFF THE SHELF (AND THE GRILL) CHALLENGE: Since 1920, the Kingsford brand has been the gold standard in grilling. The company wanted to rebrand to communicate its diverse offerings tailored to consumer needs. They wanted the rebrand to be consistent and recognizable across...
Strategy: Showcase delicious food people feel good about CHALLENGE: Few brands are as iconic as McDonald’s, their Golden Arches and reputation being instantly recognizable anywhere in the world. With a brand so visually iconic, it’s vital that every image be flawless and impactful. McDonald’s regional agencies consistently...
Strategy: SELLING the Experience, NOT JUST THE PRODUCT CHALLENGE: Every car that Toyota produces has a different primary purpose and use. Because of this, every car has a different and unique target consumer. As part of this highly specific and diversified marketing strategy, Toyota must visually create an...
Strategy: Demonstrate the strength of the product and the brand CHALLENGE: Trash bags are just expected to work – they should hold trash, prevent spillage, and minimize strong scents. Any incident that does not align with that purpose can easily cause consumers to lose trust in a...